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In 2025, the U.S. wellness industry is thriving with innovative competitors challenging Goop's market presence. Key players include Chicago-based Natural Me Beauty, known for luxury plant-based skincare, and Southfield's Bloomballa Beauty, focusing on anti-stress botanicals. Haskill Creek in Montana emphasizes regenerative agriculture, while San Francisco's WELLROSE blends wellness with energy healing. With increasing demand for clean, sustainable products, these firms offer strategic investment opportunities, reshaping the wellness landscape with their unique specialties across various regions.
Natural Me Beautyâ„¢
🇺🇸 222 W Merchandise Mart Plaza - Suite 1212 Chicago, Illinois 60654, USNatural Me Beauty™ is a luxury retailer specializing in plant-based skincare, beauty, and wellness products, focused on delivering clean and effective solutions for health-conscious consumers. With a commitment to sustainability and ethical sourcing, it offers a curated marketplace of high-quality brands and products, making it a go-to destination for those seeking natural beauty alternatives.
j. bellezza is a wellness lifestyle brand focused on promoting the connection between beauty and wellness through safe and effective products. Specializing in hair care, clean beauty solutions, and wellness services such as infrared saunas, it aims to inspire and educate health-conscious consumers.
Nécessité is an inclusive 360 healthy lifestyle platform focused on educating, empowering, and inspiring women through a curated blend of wellness content, luxury resale, and mindful beauty and self-care products, all while emphasizing sustainability and holistic health.
Better Being Co.
🇺🇸 222 S Main St Salt Lake City, Utah 84101, USBetter Being Co. operates in the manufacturing industry as a whole-body wellness platform, specializing in the development and distribution of high-quality vitamins, supplements, and personal care products. With a focus on innovation and a diverse portfolio of trusted brands, it caters to the growing consumer demand for health and wellness solutions, emphasizing self-care and personalized wellness needs.
BLOOMBALLA BEAUTY
🇺🇸 29425 Northwestern Hwy Southfield, Michigan 48034, USBloomballa Beauty specializes in personal care product manufacturing, focusing on dermatologist-developed anti-stress solutions that enhance beauty and wellness. By leveraging the healing properties of adaptogenic teas and natural botanicals, the brand addresses the impact of stress on hair and skin, promoting holistic self-care and wellness.
Global Beauty Care
🇺🇸 1296 E 10TH ST Brooklyn, New York 11230, USGlobal Beauty Care specializes in high-quality, affordable skincare and bath & body care products, emphasizing cruelty-free and inclusive formulations that promote self-care and skin health. With a diverse portfolio of brands, it stands out for its commitment to delivering daily indulgence and innovative solutions in the consumer goods industry.
WELLROSE specializes in wellness and fitness services, offering clean, sustainable lifestyle products and expert knowledge to help individuals create personalized self-care routines. Their unique approach emphasizes holistic well-being through a diverse range of specialties, including aromatherapy, clean beauty, and energy healing.
Fix Wellness and Beauty
🇺🇸 664 Loudon Rd Latham, New York 12110, USSpecializing in clean wellness and beauty products, this retailer curates and creates sustainable offerings, including vitamins, supplements, and personal care items, to promote a luxe and affordable shopping experience. Their commitment to celebrating individual beauty through innovative and eco-friendly solutions distinguishes them in the health and personal care industry.
Modern Farmacy at The Sacred Space Miami
🇺🇸 105 NE 24th St Miami, Florida 33137, USA curated wellness and lifestyle shop specializing in holistic health products, offering a unique collection of clean beauty items, healing elixirs, and sustainable tinctures that integrate ancient and modern philosophies. The focus is on promoting inner and outer beauty through high-quality, nature-derived ingredients and tools for self-care and spiritual growth.
Pretty Well Beauty specializes in curating clean beauty and wellness brands, offering a comprehensive lifestyle experience that emphasizes social activism and inclusivity. With a focus on eco-friendly practices, it sets a new standard in the beauty industry.
SLFMKR operates in the retail industry as a modern apothecary and skin care studio, focusing on clean beauty and holistic self-care. With a mission to redefine self-made success, it offers personalized guidance to enhance health and well-being through innovative clean living practices.
Specializing in wellness and fitness services, this brand offers clinically proven supplements and skincare products crafted from the finest whole-food ingredients, emphasizing clean and eco-friendly beauty solutions. Its innovative approach integrates fermentation and probiotics to enhance holistic health and self-care practices.
Primal Harvest specializes in wellness and fitness services, empowering individuals to take control of their health through innovative and holistic approaches. With a focus on enhancing well-being, the brand emphasizes the importance of personal autonomy in achieving a fulfilling life.
Yahreah Skin specializes in retail health and personal care products, offering a range of innovative supplements, vitamins, minerals, and skincare solutions designed to enhance natural beauty and promote wellness. Their unique approach combines the principles of nature and science to elevate self-care routines.
A holistic retail outlet specializing in clean beauty and wellness products, offering a curated selection of toxic-free skincare, makeup, and wellness items. With a focus on personalized customer experiences and expert guidance, it combines innovative spa treatments with a commitment to safe, effective ingredients for sustainable health and beauty solutions.
The Chalkboard Mag specializes in internet publishing focused on wellness, nutrition, and self-care, providing readers with insights from experts in various health fields. Its innovative approach combines lifestyle tips with a commitment to clean beauty and sustainable living, aiming to inspire balanced and glowing health.
ÀWA Marketplace is an ethical e-commerce platform specializing in clean and sustainable health and personal care products from Black-owned brands. It uniquely supports conscious consumers by providing access to plant-based products tailored for their specific needs while fostering growth for small to medium-sized brands in the beauty and wellness industry.
Ethereal Clean Beauty
🇺🇸 12655 Jefferson Blvd Los Angeles, CA 90066, USEthereal Clean Beauty operates within the advertising services sector, specializing in the development and marketing of clean beauty brands. The agency takes an innovative approach by redefining beauty standards through a holistic commitment to sustainability and green practices, emphasizing a fresh perspective on what constitutes Real Beauty.
Living Pur specializes in personal care product manufacturing with a focus on clean beauty and nontoxic living, offering scientifically researched information and consulting services to promote healthier cosmetic choices.
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