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In 2025, the U.S. wellness industry is thriving with innovative competitors challenging Goop's market presence. Key players include Chicago-based Natural Me Beauty, known for luxury plant-based skincare, and Southfield's Bloomballa Beauty, focusing on anti-stress botanicals. Haskill Creek in Montana emphasizes regenerative agriculture, while San Francisco's WELLROSE blends wellness with energy healing. With increasing demand for clean, sustainable products, these firms offer strategic investment opportunities, reshaping the wellness landscape with their unique specialties across various regions.
Natural Me Beautyâ„¢
🇺🇸 222 W Merchandise Mart Plaza - Suite 1212 Chicago, Illinois 60654, USNatural Me Beauty™ is a luxury retailer specializing in plant-based skincare, beauty, and wellness products, focused on delivering clean and effective solutions for health-conscious consumers. With a commitment to sustainability and ethical sourcing, it offers a curated marketplace of high-quality brands and products, making it a go-to destination for those seeking natural beauty alternatives.
Nécessité is an inclusive 360 healthy lifestyle platform focused on educating, empowering, and inspiring women through a curated blend of wellness content, luxury resale, and mindful beauty and self-care products, all while emphasizing sustainability and holistic health.
j. bellezza is a wellness lifestyle brand focused on promoting the connection between beauty and wellness through safe and effective products. Specializing in hair care, clean beauty solutions, and wellness services such as infrared saunas, it aims to inspire and educate health-conscious consumers.
WELLROSE specializes in wellness and fitness services, offering clean, sustainable lifestyle products and expert knowledge to help individuals create personalized self-care routines. Their unique approach emphasizes holistic well-being through a diverse range of specialties, including aromatherapy, clean beauty, and energy healing.
Better Being Co.
🇺🇸 222 S Main St Salt Lake City, Utah 84101, USBetter Being Co. operates in the manufacturing industry as a whole-body wellness platform, specializing in the development and distribution of high-quality vitamins, supplements, and personal care products. With a focus on innovation and a diverse portfolio of trusted brands, it caters to the growing consumer demand for health and wellness solutions, emphasizing self-care and personalized wellness needs.
BLOOMBALLA BEAUTY
🇺🇸 29425 Northwestern Hwy Southfield, Michigan 48034, USBloomballa Beauty specializes in personal care product manufacturing, focusing on dermatologist-developed anti-stress solutions that enhance beauty and wellness. By leveraging the healing properties of adaptogenic teas and natural botanicals, the brand addresses the impact of stress on hair and skin, promoting holistic self-care and wellness.
Primal Harvest specializes in wellness and fitness services, empowering individuals to take control of their health through innovative and holistic approaches. With a focus on enhancing well-being, the brand emphasizes the importance of personal autonomy in achieving a fulfilling life.
Pretty Well Beauty specializes in curating clean beauty and wellness brands, offering a comprehensive lifestyle experience that emphasizes social activism and inclusivity. With a focus on eco-friendly practices, it sets a new standard in the beauty industry.
Take Care Shop
🇺🇸 1338 Wisconsin Avenue NW Washington, DC 20007, USTake Care Shop is a holistic spa and retailer specializing in organic skincare, beauty, and wellness products, focusing on purity and simplicity with 100% natural ingredients. It distinguishes itself by collaborating with emerging apothecary brands to offer innovative and authentic skincare solutions.
Global Beauty Care
🇺🇸 1296 E 10TH ST Brooklyn, New York 11230, USGlobal Beauty Care specializes in high-quality, affordable skincare and bath & body care products, emphasizing cruelty-free and inclusive formulations that promote self-care and skin health. With a diverse portfolio of brands, it stands out for its commitment to delivering daily indulgence and innovative solutions in the consumer goods industry.
Florra operates in the retail industry, specializing in natural wellness and lifestyle products that prioritize health and environmental sustainability. With a focus on radical self-care, it offers a curated selection of toxin-free self-care items and supports local makers through workshops and events.
TribeTokes specializes in premium cannabis vapes and wellness products, focusing on clean beauty and mindful consumption for the modern cannabis consumer. With a commitment to quality and plant science, it aims to elevate industry acceptance and aesthetics while celebrating the cannabis community.
Reliant Health Brands
Reliant Health Brands specializes in the production of holistic liquid joint formulas for pets, including dogs, cats, birds, and horses. Their innovative Liquid-Vet line offers easier feeding, superior taste, and faster-acting benefits compared to traditional supplements, backed by a 100% money-back guarantee.
ÀWA Marketplace is an ethical e-commerce platform specializing in clean and sustainable health and personal care products from Black-owned brands. It uniquely supports conscious consumers by providing access to plant-based products tailored for their specific needs while fostering growth for small to medium-sized brands in the beauty and wellness industry.
A holistic retail outlet specializing in clean beauty and wellness products, offering a curated selection of toxic-free skincare, makeup, and wellness items. With a focus on personalized customer experiences and expert guidance, it combines innovative spa treatments with a commitment to safe, effective ingredients for sustainable health and beauty solutions.
Specializing in wellness and fitness services, this brand offers clinically proven supplements and skincare products crafted from the finest whole-food ingredients, emphasizing clean and eco-friendly beauty solutions. Its innovative approach integrates fermentation and probiotics to enhance holistic health and self-care practices.
SLFMKR operates in the retail industry as a modern apothecary and skin care studio, focusing on clean beauty and holistic self-care. With a mission to redefine self-made success, it offers personalized guidance to enhance health and well-being through innovative clean living practices.
A pioneering platform in the retail health and personal care industry, The Beauty Doctrine emphasizes the importance of ingredient transparency, focusing on clean, vegan, and natural formulations that cater to sensitive skin. By curating and educating consumers about products that prioritize long-term skin health, it offers a unique approach to beauty that balances immediate results with sustainability and ethical practices.
Fix Wellness and Beauty
🇺🇸 664 Loudon Rd Latham, New York 12110, USSpecializing in clean wellness and beauty products, this retailer curates and creates sustainable offerings, including vitamins, supplements, and personal care items, to promote a luxe and affordable shopping experience. Their commitment to celebrating individual beauty through innovative and eco-friendly solutions distinguishes them in the health and personal care industry.
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