Top qualitative research companies delivering deep insights

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Dive into the realm of leading qualitative research companies in the United States, known for their specialized deep insights. In California, InterQ Research excels in tech and consumer markets with unique qualitative methods, while Cultural Edge offers rich Hispanic consumer insights. In New York, firms like First Insights and Weinman Schnee Morais leverage ethnography to inform diverse industries from healthcare to food & beverage. Explore the innovative methodologies of these companies that drive investment decisions with strategic consumer insights.

InterQ Research logo

InterQ Research

🇺🇸 265 Miller Ave Mill Valley, California 94941, US

InterQ Research is a women-owned market research firm specializing in innovative qualitative and quantitative research for tech and consumer brands. Leveraging advanced technology and a diverse team with backgrounds in advertising and business development, it offers unique insights through various methodologies, including focus groups, ethnographic research, and customer journey mapping.

market research
qualitative research
quantitative research
focus groups
in-depth interviews
ethnographic research
UX testing
customer journey
social listening
consumer insights
mobile research
concept testing
Company size: 2-10
Founded: 2015
Cultural Edge, Inc. logo

Cultural Edge, Inc.

🇺🇸 1215 San Elijo Road Suite 210

Cultural Edge specializes in market research with a focus on cross-cultural and Hispanic consumer insights, utilizing innovative ethnographic and sociological methods to foster deep connections between brands and their target audiences. Their expertise in multicultural markets and diverse methodologies positions them as a leading resource for brands aiming to understand and engage with varied consumer demographics.

market research
consumer insights
ethnographic research
focus groups
qualitative research
quantitative research
cross-cultural
multicultural
surveys
mobile research
sociological research
Company size: 11-50
Founded: 2003
Ebony Marketing Systems logo

Ebony Marketing Systems

🇺🇸 79 Alexander Ave Bronx, New York 10454, US

A leading firm in market research, specializing in multicultural insights through comprehensive quantitative and qualitative services, including ethnographic research, focus groups, and statistical data analysis. Known for its innovative approach, it offers multi-language support and advanced perception analysis to deliver powerful insights and results.

market research
data collection
surveys
focus groups
moderation
ethnographic research
statistical analysis
opinion research
media evaluation
survey design
project management
multicultural research
Company size: 2-10
Founded: 2011
First Insights logo

First Insights

🇺🇸 41 Madison Ave 31st Floor

Specializing in market research, this firm offers innovative solutions in UX research, usability testing, focus groups, and ethnographic studies, catering to both enterprise-level and startup clients across various industries. Their comprehensive approach includes managing all project details and conducting research in over 40 cities, ensuring a seamless experience for clients.

market research
UX research
usability testing
focus groups
ethnography
qualitative research
competitive analysis
innovation workshops
Company size: 2-10
Founded: 2004
Insideout Insights logo

Insideout Insights

🇺🇸 Ivyland, PA 18974, US

InsideOut Insights specializes in qualitative market research, employing innovative methodologies such as focus groups, in-depth interviews, and online communities to bridge the gap between brands and consumers. With a strong emphasis on understanding consumer behavior across diverse demographics, it plays a critical role in brand and product development in an increasingly interconnected marketplace.

qualitative research
focus groups
consumer insights
brand perception
market analysis
user behavior
ethnographic studies
online communities
consumer engagement
audience segmentation
Company size: 2-10
Founded: 2004
The Intercultural Studio logo

The Intercultural Studio

🇺🇸 San Francisco, US

Specializing in intercultural consulting, this firm offers innovative market research services focused on Hispanic and Latin American cultures. Their holistic approach includes qualitative research, cultural immersions, and strategic insights to uncover consumer behaviors and attitudes, enhancing clients' understanding of diverse markets.

intercultural consulting
market research
qualitative research
ethnographic research
cultural immersion
transcreation
brand equity
market positioning
competitive analysis
pricing testing
exploratory research
user behavior
Company size: 2-10
Founded: 2017
Ethnographic Insight, Inc. logo

Ethnographic Insight, Inc.

🇺🇸 Silver Beach Bellingham, WA, US

Ethnographic Insight specializes in business consulting and services, focusing on customer insights, ethnography, and user experience research. With a unique approach that blends anthropology and design thinking, it empowers organizations to adopt customer-centric strategies and foster innovation.

ethnography
UX research
customer insights
market research
consumer anthropology
qualitative research
customer experience
innovation research
experience mapping
focus groups
segmentation research
training
Company size: 2-10
Founded: 2001
Cambridge Focus logo

Cambridge Focus

🇺🇸 2 Mill & Main Place, Suite 380 Maynard, MA 01754, US

Specializing in qualitative and quantitative market research, this firm offers comprehensive services including focus group recruiting, in-person interviews, usability testing, and ethnographic studies. Recognized with a top Impulse rating from the MRA for over a decade, it stands out for its commitment to delivering high-quality insights and innovative research methodologies.

market research
qualitative research
quantitative research
focus groups
usability testing
product testing
ethnographic interviews
recruiting
in-person interviews
dispute resolution
shop-alongs
Company size: 2-10

Weinman Schnee Morais Inc.

🇺🇸 57th Street New York City, US

Weinman Schnee Morais is a mid-sized marketing research firm specializing in Health & Wellness, Household, and Food & Beverage sectors. Known for its comprehensive qualitative and quantitative studies, it leverages the expertise of PhD-level social and behavioral scientists to deliver in-depth insights and innovative market understanding.

market research
qualitative research
quantitative research
health research
consumer insights
brand positioning
packaging research
pricing studies
advertising research
focus groups
ethnographic studies
market analysis
Company size: 11-50
Founded: 1993
Connecticut Connection - Hartford Research logo

Connecticut Connection - Hartford Research

🇺🇸 Eastern Blvd. Glastonbury, Connecticut 06033, US

Specializing in market research, this firm offers a high-end focus group facility and robust respondent recruitment services, leveraging 40 years of experience to provide tailored solutions for qualitative studies. Known for its commitment to matching insightful respondents with specific research needs, it supports a diverse range of methodologies, including in-home ethnographies and mobile research studies.

market research
focus groups
respondent recruiting
qualitative research
ethnographic studies
online studies
product placement
store intercepts
research fielding
participant selection
Company size: 11-50
Founded: 1983
FieldCats, Inc. logo

FieldCats, Inc.

🇺🇸 FieldCats, Inc. Cedar Park, TX 78613, US

FieldCats specializes in global qualitative market research and field management, offering comprehensive project management and consulting services across various methodologies. With a focus on integrity and collaboration, they provide tailored insights for diverse sectors, including healthcare and business, ensuring consistent quality in research execution worldwide.

market research
qualitative research
field management
global research
project management
consulting
ethnographic research
pharmaceutical research
health research
Company size: 11-50
Founded: 2015
Ready to Launch Research logo

Ready to Launch Research

🇺🇸 1146 N Central Ave Los Angeles, California, US

Ready to Launch Research specializes in qualitative market research, offering innovative approaches such as ethnography and online community management to provide deep insights through focus groups and in-depth interviews. Their expertise in both digital and in-person methodologies sets them apart in the market research industry.

market research
qualitative research
focus groups
ethnography
online communities
in-depth interviews
advertising research
quantitative research
Company size: 2-10
Founded: 2014
W5 logo

W5

🇺🇸 3211 Shannon Road Suite 610

W5 is an independent market research firm specializing in qualitative and quantitative research, marketing strategy, and communication planning. By providing in-depth insights into consumer behavior, the firm empowers clients to make informed decisions that foster sustainable growth.

market research
qualitative research
quantitative research
marketing strategy
communication planning
ethnographic research
segmentation
tracking
Company size: 11-50
Founded: 2002
Accurate Data Marketing, Inc. logo

Accurate Data Marketing, Inc.

🇺🇸 4350 Di Paolo Center Glenview, Illinois 60025, US

A premier market research recruiting firm specializing in qualitative and quantitative data collection, focusing on diverse sectors such as healthcare, finance, and user experience. With over 30 years of experience and an in-house call center staffed by seasoned recruiters, the firm leverages innovative approaches to attract a wide range of qualified respondents for various research studies.

market research
recruiting
consumer feedback
qualitative research
quantitative research
focus groups
user experience
healthcare studies
financial studies
ethnographic studies
data collection
call center
Company size: 11-50
Founded: 1993
Geo Strategy Partners logo

Geo Strategy Partners

🇺🇸 8302 Dunwoody Pl Suite 150

Specializing in business-to-business market research and strategic consulting, this firm offers advanced qualitative and quantitative analysis to support various business needs, including market opportunity studies, product development, and international expansion. With a focus on accessing senior decision-makers and utilizing sophisticated analytics, it provides tailored insights and strategies for effective market positioning and growth.

market research
competitive intelligence
strategic analysis
qualitative research
quantitative research
executive interviews
focus groups
market opportunity
brand equity
product development
international research
strategic consulting
Company size: 11-50
Founded: 1992
Implosion Labs, LLC logo

Implosion Labs, LLC

🇺🇸 355 Lefferts Ave Brooklyn, NY 11225, US

Implosion Labs specializes in speculative ethnographic research, focusing on user and strategy insights for the technology and healthcare sectors. By leveraging a deep understanding of context, culture, and social dynamics, it offers innovative approaches to market research and product development.

ethnography
qualitative research
market research
user research
strategy
innovation
technology
healthcare
Company size: 1
JSI Marketing logo

JSI Marketing

🇺🇸 P.O. Box 3642 Chapel Hill, NC 27515, US

JSI Marketing specializes in market research with a focus on qualitative insights, brand analysis, and digital media understanding. Utilizing a consultative approach, they deliver customized research methodologies that blend traditional techniques with innovative digital solutions to provide actionable consumer insights.

qualitative research
consumer insights
brand insights
digital insights
ethnographic research
user experience
focus groups
in-depth interviews
online communities
market research
Company size: 2-10
Founded: 2016

Focus On Boston

🇺🇸 10 Forbes Road Boston, Massachusetts 02110, US

Focus On Boston specializes in market research, offering innovative insights and data-driven strategies to help businesses understand consumer behavior and market trends effectively.

market research
data analysis
consumer insights
market trends
survey research
competitive analysis
Company size: 11-50

Specializing in market research, Uwins Research Group employs a blend of traditional and innovative qualitative methods to uncover deep consumer insights. With a focus on empathetic moderation and seamless project management, they deliver actionable findings that drive brand strategies across various industries.

market research
qualitative research
customer insight
ethnography
focus groups
project management
research design
report writing
online ethnography
customer intercepts
IDIs
shop-a-longs
Company size: 2-10

Bernstein Research Group Inc

🇺🇸 4 Old Woods Dr Harrison, New York 10528-2420, US

Bernstein Research Group Inc specializes in market research, providing in-depth analysis and insights to help clients make informed business decisions. Their innovative approaches in data collection and analysis set them apart in the competitive market research industry.

market research
data analysis
consumer insights
market trends
competitive analysis
survey methodology
quantitative research
qualitative research
Company size: 2-10
Demographic Perspectives logo

Demographic Perspectives

🇺🇸 334 McKinley Avenue New Haven, Connecticut 06515, US

Demographic Perspectives specializes in market research, offering tailored demographic and survey services to various sectors, including higher education and non-profits. Their innovative approach combines comprehensive planning and data analysis techniques to facilitate data-driven decision-making and address complex policy research questions.

market research
demographic analysis
survey design
data visualization
focus groups
policy research
feasibility studies
housing studies
program assessment
stakeholder engagement
economic analysis
population modeling
Company size: 2-10
Founded: 1994
Landau Design, LLC logo

Landau Design, LLC

🇺🇸 New York, NY, US

Landau Design specializes in industrial design services, focusing on sustainable materials and qualitative research to drive innovation. With a comprehensive approach that includes product ideation, prototyping, and supply chain sustainability consulting, it aims to create impactful designs while participating in research on carbon removal and alternative materials.

industrial design
qualitative research
sustainable materials
product ideation
physical prototyping
design consulting
market research
ethnographic research
supply chain sustainability
brand positioning
user research
CAD
Company size: 2-10
Founded: 2019
River Town Research logo

River Town Research

🇺🇸 750 Brighton New Hope, PA 18938, US

River Town Research specializes in customized qualitative research for the pharmaceutical, healthcare, and medical device industries, employing diverse methodologies such as focus groups, interviews, and ethnographies. With a strong emphasis on project management and analysis, it offers tailored solutions across various therapeutic areas, including oncology and cardiology, positioning itself as an innovative leader in market research.

qualitative research
market research
pharmaceuticals
medical devices
healthcare
oncology
focus groups
project management
usability testing
brand positioning
patient journey
advisory boards
Company size: 2-10
Founded: 2014
Merrill Research logo

Merrill Research

🇺🇸 4695 Chabot Dr 200

Merrill Research specializes in market research, offering a unique blend of qualitative and quantitative methodologies tailored to industries such as technology and alcoholic beverages. With over three decades of expertise, it provides strategic insights in areas like new product development and customer satisfaction, leveraging its deep industry knowledge to address complex client challenges.

market research
qualitative research
quantitative research
consumer insights
strategic communications
product development
customer satisfaction
focus groups
telephone surveys
ethnographic research
sampling
market analysis
Company size: 2-10
Founded: 1986

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